Web Survey Bibliography
One of the most talked about areas within the marketing profession is the use of the Internet to conduct marketing research studies. Many research companies have formed specific units to address the opportunities in this area, considering both qualitative and quantitative research studies. One of the most disturbing outcomes of this process has been the attempt to conduct focus groups using the Internet, implying that they represent a cost-effective and time-efficient replacement for the traditional focus group. My problem with this comes not with the concept of trying to collect qualitative information on the Internet, but rather in attempting to imply that qualitative research conducted on the Internet could be a replacement for the real thing. There probably is some logic to trying to use the Internet to develop qualitative inputs, but it is absurd to imply that the work which is conducted would be comparable to the output of traditional, professionally implemented focus groups.
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Web survey bibliography - 1998 (32)
- Exploring Data Collection by the Internet ; 1998; Wings, H., Snijkers, G.
- Essential bookmarks: Start your Web research with these 10 sites; 1998; Frost, M.
- Web research: 10 steps to find what you need; 1998; McCune, J. M.
- The political relevance of political trust; 1998; Hetherington, M. J.
- Human centered measures of success in web site design; 1998; Kirakowski, J., Claridge, N., Whitehand, R.
- Formal features of rating scales and their interpretation of question meaning; 1998; Schwarz, N., Grayson, C. E., Knauper, B.
- Collecting sensitive information with different modes of data collection; 1998; Couper, M. P., Tourangeau, R., Smith, T. W.
- Internet v Sloveniji - Projekt RIS 1996-1998.; 1998; Vehovar, V.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Comparing the response rate, response speed and response quality of two methods of sending questionnaires...; 1998; Tse, A. C. B.
- Tutorial: PERL, a psychologically efficient reformatting language; 1998; Schwartz, A.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Online research: playing to the Web's strengths; 1998; Yoffie, A. J.
- A case study of an on-line auction for the World Wide Web; 1998; Tjostheim, I., Eide, J.-O.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Presidential address: Survey and market research confront their futures on the World Wide Web; 1998; Beniger, J. R.
- The making of a personality inventory: Help from the WWW; 1998; Pasveer, K. A., Ellard, J. H.
- Creating Surveys for the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- High-Tech Surveys Have Arrived. A Review of Software for Interviewing on the World Wide Web and with...; 1998; Struhl, S., Kuever, C.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- The Newest Mousetrap: What Does it Catch? Internet versus Telephone Data Collection: A Case Study; 1998; Gates, R., Helton, A. S.
- The History and Development of Computer Assisted Survey Information Collection Methods; 1998; Couper, M. P., Nicholls II, W. L.
- Using the Internet to survey patients with diabetes; 1998; Crownover, A. J.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- Conducting Surveys Over the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.
- Development of a Standard E-Mail Methodology: Results of an Experiment; 1998; Schaefer, D. R., Dillman, D. A.
- Using Internet/intranet web pages to collect organizational research data; 1998; Stanton, J. M., Rogelberg, S. G.
- Market research on the web; 1998; McCullough, D.
- What constitutes adoption of the Web: A methodological problem in assessing adoption of the World Wide...; 1998; Abels, E. G., White, M. D., Gordon-Murnane, L.
- Conducting full-profile conjoint analysis over the Internet; 1998; Orme, B., King, C.